Mary Ellen Guffey,
Business Communication: Process and Product,
4e
Ch. 5, Slide
5
Adapting to Task and
Audience
•
Spotlight receiver benefits
(the
warranty starts working for you
immediately)
.
•
Cultivate the “you” view
(you will
receive your order)
.
•
Use sensitive language avoiding
gender, race, age, and disability biases
(office workers,
not
office girls)
.