Mary Ellen Guffey,
Business Communication: Process and Product,
4e
Ch. 5, Slide
4
Analyzing and Anticipating
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Analyze the task
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Identify the purpose
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Anticipate the audience
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Primary receivers?
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Secondary receivers?
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Select the best channel
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Importance of the message?
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Feedback required?
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Permanent record required?
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Cost of the channel?
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Degree of formality?