Question 1: (1 point)
Routine letters are often written to suppliers, government agencies, other businesses, and, most important, ________.
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1. |
management |
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2. |
employees |
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3. |
vendors |
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4. |
customers |
Question 2: (1 point)
Most letters carry good or neutral news. These letters should be written using a(n) ________ strategy.
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1. |
active |
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2. |
objective |
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3. |
direct |
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4. |
indirect |
Question 3: (1 point)
Since readers tend to look at them first, the most emphatic positions in a letter are the ________.
|
1. |
opening and closing |
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2. |
salutation and opening |
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3. |
opening and body |
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4. |
body and closing |
Question 4: (1 point)
"Will you please send me your latest catalog of office supplies" is an example of a
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1. |
question |
|
2. |
polite command |
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3. |
demand |
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4. |
statement |
Question 5: (1 point)
A letter written in ________ style is formatted with all lines beginning at the left margin.
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1. |
block |
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2. |
simplified |
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3. |
modified block |
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4. |
memo |
Question 6: (1 point)
When as a customer you must write to a company to identify and correct a wrong, the letter is called ________.
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1. |
a claim |
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2. |
spam |
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3. |
a goodwill message |
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4. |
a request |
Question 7: (1 point)
If you are asked to write a letter of recommendation for a former employee, the best plan is to ________.
|
1. |
include only positive information in each letter, even when pertinent negative facts apply |
|
2. |
have the company's attorney review every letter before you send it |
|
3. |
refuse to write any letters of recommendation for any former employees |
|
4. |
provide only job-related information that is truthful |
Question 8: (1 point)
If you have a legitimate claim with a company and expect a positive result, you should place the action you want in the ________ of the letter.
|
1. |
opening |
|
2. |
subject line |
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3. |
body |
|
4. |
closing |
Question 9: (1 point)
The best place in a letter to refer to earlier correspondence is in the ________.
|
1. |
closing |
|
2. |
body |
|
3. |
subject line |
|
4. |
opening |
Question 10: (1 point)
________ messages carry good wishes, warm feelings, and sincere thoughts to friends, customers, and employees.
|
1. |
Goodwill |
|
2. |
Neutral |
|
3. |
Good news |
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4. |
Persuasive |
Question 11: (1 point)
A request for action is most effective when an end date and reason for that date are supplied.
|
1. |
True |
|
2. |
False |
Question 12: (1 point)
A good closing for any routine letter is Thank you in advance for your cooperation.
|
1. |
False |
|
2. |
True |
Question 13: (1 point)
Be careful when responding to any inquiry because any letter written on company letterhead is considered a legally binding contract.
|
1. |
True |
|
2. |
False |
Question 14: (1 point)
Because it shows courtesy, the best opening in response to any customer inquiry is We are in receipt of your letter of . . ..
|
1. |
False |
|
2. |
True |
Question 15: (1 point)
Thanks and compliments are more powerful when they are written rather than spoken.
|
1. |
False |
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2. |
True |
Question 16: (1 point)
It is inappropriate to send messages of appreciation to customers for their business.
|
1. |
False |
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2. |
True |
Question 17: (1 point)
Recognition of awards, promotions, engagements, marriages, and births is equally effective whether written immediately or written some time after the event.
|
1. |
False |
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2. |
True |
Question 18: (1 point)
A goodwill message should be written using the direct strategy.
|
1. |
True |
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2. |
False |
Question 19: (1 point)
Based on actual statistics, employers should be very fearful of employment lawsuits and litigation over recommendations.
|
1. |
False |
|
2. |
True |
Question 20: (1 point)
It is not appropriate to include damaging information in a letter of recommendation, even if you can supply specific evidence supporting it.
|
1. |
False |
|
2. |
True |